Selected project
Logo design, branding, and illustrations for Real Beauty
We built a more distinctive visual identity that supports the brand story and gives the product range a stronger premium feel.
Real Beauty is the creation of experienced beautician Allie Mann, who, after working with Dermalogica, set out to build her own beauty brand focused on luxurious and natural treatments. The branding needed to reflect the uplifting and revitalising experience her treatments offer, while also capturing her love for bright, cheerful colours.
The logo and colour palette were carefully chosen to embody warmth, positivity, and indulgence. Custom illustrations were also incorporated to enhance the brand’s unique identity, creating a cohesive and inviting visual experience that perfectly aligns with Real Beauty’s ethos.
The result is a distinctive logo for Real Beauty that feels more recognisable, more aligned and better suited to long-term brand use.