Selected project
Logo & Packaging for an Ethical Skincare Brand
Logo and packaging design for Purely Puti, an ethical skincare brand based in the Scottish Highlands.
Purely Puti creates handcrafted natural skincare products with a focus on sustainability, purity and spa-quality presentation. The challenge was to create an identity that felt fresh, calm and natural while giving the products a clear and recognisable visual presence.
The logo was developed around a simple green aesthetic that reflected the brand’s natural ethos. That same soft green direction was carried into the packaging and product labels to create a cohesive visual system across the range.
The result is a calm and consistent brand presence that supports Purely Puti’s positioning as an ethical skincare brand, helping the products feel more unified, recognisable and aligned with the values behind them. This outcome line is my synthesis based on the live description.
