Brief
For many years, we have collaborated with Madjikaraté and its founder, Yanki, to support her mission of creating high-quality beauty products using natural ingredients, including shea butter sourced from her native Chad in Africa.
Selected project
Madjikaraté
Branding, flyers, booklets, and stand graphics for Madjikaraté
We designed a structured publication that makes the content easier to follow and more rewarding to use.
Solution
The branding reflects the essence of Madjikaraté—a vibrant yet earthy colour palette that symbolises the connection between tradition, sustainability, and empowerment. The initiative promotes economic independence for women in rural African communities, providing ethical alternatives to harmful practices while also encouraging environmental preservation through shea tree planting.
Outcome
The result is a clearer, more usable publication for Madjikaraté that supports learning and presents the content more professionally.