Brief
Lucy Air Ambulance for Children provides planned transfers for critically ill children, helping families reach the right specialist care. The project carried real emotional weight and needed materials that felt both warm and professional.
Selected project
Lucy Air Ambulance
Campaign booklet and supporting aircraft presentation visuals for Lucy Air Ambulance
A sensitive charity project combining fundraising booklet design with standout presentation visuals around the aircraft concept, giving the story more emotional impact and clarity.
Solution
The work centred on a fundraising booklet and supporting campaign materials, alongside aircraft presentation visuals that gave the wider story a memorable focal point. The helicopter concept became a distinctive part of how the project was communicated and remembered.
Outcome
The final work gave Lucy Air Ambulance a clearer, more compelling set of materials for stakeholder conversations and fundraising, with the aircraft visuals adding a particularly memorable layer to the overall presentation.