Brief
Jo Rose is a dedicated holistic practitioner, specialising in reiki, kinesiology, zoopharmacognosy, and animal massage, among many other disciplines. The collaboration began after recognising the need to modernise the Touch for Health course material, originally designed in the 1970s. The 50-page book was fully redesigned, incorporating clear anatomical diagrams to improve student comprehension. Now an official publication of the Society of Kinesiologists, it serves as a key teaching aid in their courses.
Solution
In addition to the book redesign, Jo’s logo was refreshed to better reflect her expertise. The new design integrates her name, ‘Rose,’ along with imagery of a horse and dog, symbolising her specialisation in equine and canine alternative health. The result is a cohesive and professional brand identity that aligns with Jo’s passion for holistic healing and education.
Outcome
The result is a clearer and more professional teaching resource, supported by a refreshed identity that better reflects Jo Rose’s holistic practice and educational work.