Brief
Hausdeier Pet Supplies, a unique pet boutique in Luxembourg, wanted something different to set their brand apart. Specialising in personalised pet boxes for dogs and cats, the focus was on celebrating each pet as an individual. Instead of using standard pet photography, the approach shifted towards hand-drawn illustrations, bringing out the personality of each animal in a playful and distinctive way.
Solution
This illustrative style became a defining feature of Hausdeier’s rebrand, adding charm and character to their visual identity. From dogs in spectacles to cats wearing crowns, these quirky, bespoke illustrations continue to enhance the brand’s appeal, creating a fun and engaging experience for pet lovers.
Outcome
The result is a more memorable visual identity for Hausdeier Pet Supplies that adds personality and helps the brand stand apart.