Selected project
Infographic design for DooYoo’s consumer comparison platform
We translated detailed information into a stronger visual format that helps people understand the message more quickly.
DooYoo is a European company providing interactive services that help consumers make better purchasing decisions, offering price comparisons across online shops. As part of their consumer insights projects, they reached out for custom infographic design to visually present comparative data in an engaging and accessible way.
Two infographics were created for their platform—one comparing tablets on Amazon and another detailing the differences between cold and flu medicine. Both were designed to complement their comparative reports, making complex information easier to digest for users navigating their purchasing options.
The result is a clearer set of visual explainers that makes comparative information easier to scan, easier to understand and more engaging to consume.