Brief
Curry Craft was created to teach people how to cook authentic Asian cuisine, founded by a passionate traveller who fell in love with the flavours and traditions of Asian cooking. What started as casual meals for friends soon evolved into a series of interactive workshops, sharing the art of creating authentic dishes.
Solution
The logo design process explored multiple creative directions, inspired by the rich colours and textures of Asian cuisine. The final design features a charming curry pot in warm, spicy hues—capturing the essence of flavour, tradition, and fun. With its inviting and playful appeal, the logo also resonates with younger participants, who have since become enthusiastic learners in Curry Craft’s cookery workshops and open days.
Outcome
The result is a distinctive logo for Curry Craft that feels more recognisable, more aligned and better suited to long-term brand use.